In The News

Pools winner Viv Nicholson passes away

Pools winner Viv Nicholson passes away

VIV Nicholson, who became famous for her “spend, spend, spend” away. She was 79.

Mrs. Nicholson and her husband Keith won £152,000 in 1961 — estimated to be the equivalent of more than £3m today. But the couple took just three years to spend their winnings.

When she won the Pools, Mrs. Nicholson had been working in a factory in West Yorkshire. She became famous overnight, telling reporters that she intended to spend the money.

But the dream win was to become a nightmare for the Nicholsons. After her husband was killed in a road accident in 1965, Viv Nicholson was faced with a hugh tax bill and she was later declared bankrupt. She later struggled with alcohol and depression.

A musical, Spend, Spend, Spend, which was based on her life, was staged in London’s West End in the late 1990s.

News of Mrs. Nicholson’s death was revealed by her son, Howard, who said his mother had been suffering from dementia for the past five years.

He paid tribute to his mother: “Viv was a one-off in all ways — a loving and loved mother, a glamours great-grandmother and a friend to many.”

View an archive interview which Viv Nicholson gave to Alan Whicker.

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